Wonder Woman: Marketing Secrets for the Trillion Dollar Customer
Book Details
Author(s)
Iain Ellwood, Sheila Shekar
Publisher
Palgrave Macmillan
ISBN / ASIN
0230201601
ISBN-13
9780230201606
Availability
Usually ships in 24 hours
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
Women are the most financially attractive target audience and marketing to them will accelerate higher shareholder value. Women buy the weekly shopping, home insurance, household appliances, soft furnishings, holidays and more. CEOs and Marketers need to acknowledge that women really are the Boss when it comes to buying.
