Harry Potter: The Story of a Global Business Phenomenon
Book Details
Author(s)
Gunelius, S.
Publisher
Palgrave Macmillan
ISBN / ASIN
023020323X
ISBN-13
9780230203235
Availability
In Stock.
Sales Rank
#1,228,937
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
