Brand Champions: How Superheroes bring Brands to Life
Book Details
Author(s)
Ian P Buckingham
Publisher
Palgrave Macmillan
ISBN / ASIN
0230220320
ISBN-13
9780230220324
Availability
Usually ships in 24 hours
Sales Rank
#3,341,568
Marketplace
United States 🇺🇸
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Description
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.
