Football Brands
Book Details
Author(s)
S. Bridgewater
Publisher
Palgrave Macmillan
ISBN / ASIN
0230232531
ISBN-13
9780230232532
Availability
Usually ships in 24 hours
Sales Rank
#4,459,205
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
