Franchising Globally: Innovation, Learning and Imitation
Book Details
Author(s)
Ilan Alon
Publisher
Palgrave Macmillan
ISBN / ASIN
0230238289
ISBN-13
9780230238282
Availability
Usually ships in 24 hours
Sales Rank
#2,128,196
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
