Meta-Luxury: Brands and the Culture of Excellence
Book Details
Author(s)
M. Ricca, R. Robins
Publisher
Palgrave Macmillan
ISBN / ASIN
0230293573
ISBN-13
9780230293571
Availability
Usually ships in 24 hours
Sales Rank
#535,158
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.
