The Luxury Market in India: Maharajas to Masses
Book Details
PublisherPalgrave Macmillan
ISBN / ASIN0230336728
ISBN-139780230336728
AvailabilityUsually ships in 1-2 business days
Sales Rank3,907,204
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description
A window into the highly complex Indian luxury market, providing strategies to guide brands in entering this high potential market and capturing the luxury rupee. Sets out to uncover strategies that will help to avoid market failure and leverage opportunities to win in India.
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