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Luxury Strategy in Action
Book Details
PublisherPalgrave Macmillan
ISBN / ASIN0230354548
ISBN-139780230354548
AvailabilityUsually ships in 1-2 business days
Sales Rank2,942,477
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description
Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.










