Football and Management: Comparisons between Sport and Enterprise
Book Details
Author(s)
S. Soderman
Publisher
Palgrave Macmillan
ISBN / ASIN
0230391176
ISBN-13
9780230391178
Availability
Usually ships in 24 hours
Sales Rank
#1,684,412
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.
