The Political Marketing Game
Book Details
Author(s)Jennifer Lees-Marshment
PublisherPalgrave Macmillan
ISBN / ASIN0230537774
ISBN-139780230537774
AvailabilityUsually ships in 24 hours
Sales Rank3,103,372
CategoryHardcover
MarketplaceUnited States 🇺🇸
Description
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
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