Integrated Brand Marketing and Measuring Returns
Book Details
Author(s)
Kitchen, P.
Publisher
Palgrave Macmillan
ISBN / ASIN
0230577342
ISBN-13
9780230577343
Availability
In stock. Usually ships within 4 to 5 days.
Sales Rank
#4,182,566
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and be able to know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores these criteria.
