Surfing the Global Tide: Automotive Giants and How to Survive Them
Book Details
Author(s)
Michael Wynn-Williams
Publisher
Palgrave Macmillan
ISBN / ASIN
0230579248
ISBN-13
9780230579248
Availability
Usually ships in 24 hours
Sales Rank
#10,212,396
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.
