Testimonial Advertising in the American Marketplace: Emulation, Identity, Community
Book Details
Author(s)M. Moskowitz
PublisherPalgrave Macmillan
ISBN / ASIN0230615600
ISBN-139780230615601
AvailabilityUsually ships in 24 hours
Sales Rank4,419,613
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description
This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day.
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