Testimonial Advertising in the American Marketplace: Emulation, Identity, Community
Book Details
Author(s)
M. Moskowitz
Publisher
Palgrave Macmillan
ISBN / ASIN
0230615600
ISBN-13
9780230615601
Availability
Usually ships in 24 hours
Sales Rank
#4,419,613
Category
Business & Economics
Marketplace
United States 🇺🇸
Description
This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day.
