Management Control Systems
Book Details
Author(s)
Robert N. Anthony, etc.
Publisher
Irwin Professional Publishing
ISBN / ASIN
0256073651
ISBN-13
9780256073652
Sales Rank
#11,145,356
Marketplace
United States 🇺🇸
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Description
This flexible text and casebook is research/theory based. It cites the theoretical foundations of sales management and aims to appeal to a variety of teaching approaches. Topics discussed include formulation of a strategic sales programme, organizing the sales force, and demand estimation.
