Fundamentals of selling (The Irwin series in marketing)
Book Details
Author(s)
Charles Futrell
Publisher
Irwin
ISBN / ASIN
0256079579
ISBN-13
9780256079579
Sales Rank
#12,521,398
Category
Selling
Marketplace
United States 🇺🇸
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Description
In this text the author draws on his own experience as a sales professional rather than from a theoretical perspective. He continues to develop contemporary themes such as relationship selling and technology around his classic approach.
