Essentials of Marketing (Irwin Series in Marketing)
48.95
USD
Book Details
Author(s)
E. Jerome McCarthy, William D. Perreault
Publisher
Richard D Irwin
ISBN / ASIN
0256093237
ISBN-13
9780256093230
Sales Rank
#2,792,802
Marketplace
United States 🇺🇸
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
This edition of "Essentials of Marketing" has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.
