Strategic Management: Concepts and Cases
Book Details
Author(s)
Alonzo J. Strickland, Arthur A. Thompson
Publisher
Irwin Professional Publishing
ISBN / ASIN
0256098638
ISBN-13
9780256098631
Sales Rank
#99,999,999
Category
Paperback
Marketplace
United States 🇺🇸
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Description
This flexible text and casebook is research/theory based. It cites the theoretical foundations of sales management and aims to appeal to a variety of teaching approaches. Topics discussed include formulation of a strategic sales programme, organizing the sales force, and demand estimation.
