High Finance in the Euro-Zone: Competing in the New European Capital Market

Europe is undergoing a dramatic transformation, much faster than expected. The financial marketplaces are barely recognizable from those of the 1970s and 1980s. Levels of competition in the financial sectors have reached heights never before seen. The time has come for the managers of banks and financial firms intent on success to rise up to the challenge of an increasingly free market environment. Survival cannot be guaranteed.