Manufacturing the Future: Strategic Resonance for Enlightened Manufacturing

Underpinned by extensive research,Manufacturing the Future highlights and reconfirms the importance of manufacturing strategy as part of the overall business strategy * shows firms how to radically re-appraise the way they are organised, including the role of manufacturing personnel * describes the importance of the role of senior manufacturing personnel to the business * shows how to successfully apply manufacturing strategies, which feed into and form part of the overall success of the business strategy * shows both why and how manufacturing firms need to move away from traditional, unsuccessful approaches to become an enlightened successful outfit.