Marketing Research: An International Approach
159.00
USD
Book Details
Author(s)
Marcus Schmidt, Svend Hollensen
Publisher
Prentice Hall
ISBN / ASIN
0273646354
ISBN-13
9780273646358
Sales Rank
#2,746,893
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
This is a comprehensive and advanced marketing research book that offers an analytical and decision-oriented framework of the subject. This book looks at firms conducting market research in the national and international markets irrespective of its country of origin.
