Powerwriting: The Hidden Skills You Need to Transform Your Business Writing

Effective, powerful written communication skills are vital in business. Increasingly business people are writing both screen and paper based communications themselves rather than delegating to specialists. However, the actual craft of writing is only half the story. The other half is knowing how to approach the exercise to begin with - how to structure your message, how to understand your audience, and how to marry the two. To get that wrong is expensive, time-consuming and professionally embarrassing. Yet millions are wasted every year on business communications that don,t work, because the approach to the exercise - rather that the writing or design - is wrong. Powerwriting is the first book on business writing to give readers the tools they need to approach business writing properly. It teaches you the most critical part of the process - how to think before you write, and get your message to work for the audience you need to address. Then it shows you how to write that message so it gets the results you want, every time.