Principles of Marketing
Book Details
Author(s)
Philip; Armstrong, Gary Kotler
Publisher
Pearson Education Limited
ISBN / ASIN
0273786997
ISBN-13
9780273786993
Sales Rank
#879,553
Category
Marketing
Marketplace
United States 🇺🇸
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Description
Paperback. Pub Date :2013-07-23 Pages: 720 Language: English Publisher: Pearson For Principles of Marketing courses using a comprehensive text Learn how to create value and gain loyal customers Todays marketing challenge is to create vibrant. interactive communities of.. consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers. Principles of Marketing presents fundamental marketing information in a comprehensive format. organized around an innovative customer-value framework.
