The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth
Book Details
Author(s)
Joseph Turow
Publisher
Yale University Press
ISBN / ASIN
0300188013
ISBN-13
9780300188011
Availability
Usually ships in 24 hours
Sales Rank
#729,767
Marketplace
United States 🇺🇸
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
Drawing on groundbreaking research, including interviews with industry insiders, this book shows how advertisers have come to wield great power over individuals and media outlets - and what can be done to stop this power.
