Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less

Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces

-The most important decision: positioning and strategy
-The fifteen magic rules for better brochures
-The layman's guide to better layouts
-Ten ways to save money on production
-Hotel brochures-fifteen secrets that fill rooms
-How to attract more tourists
-Promoting theme parks and attractions
-What works best in college literature
-Brochures to gain members, to advocate, to persuade, to sell
-How to do more effective fund-raising literature
-Catalogs that sell more-and cost less
-How to make mailings more profitable