Getting It Right the First Time: How Innovative Companies Anticipate Demand

In a viciously competitive world where your company may have only one chance to score big, Getting It Right the First Time provides essential guidance for entrepreneurs, marketers, product developers, and business strategists, and offers new insight into the dynamics of innovation. Two veterans of the high-tech industry explain how to create the right product for the right customer at the right timeâ€''before your competitors doâ€''in today's hyper-fast business environment.