Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 4th Edition (Praeger Studies in Political Communication)

A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results of the 2006 and 2008 campaigns.

A complete chronology details the evolution of modern campaign management

Illustrations throughout the text help bring topics to life

Clear concept maps clarify various targeting techniques

A bibliography of sources further the reader's study of political campaigning