Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 4th Edition (Praeger Studies in Political Communication)
22.95
USD
Book Details
Author(s)
Michael John Burton, Daniel M. Shea
Publisher
Praeger
ISBN / ASIN
031338343X
ISBN-13
9780313383434
Sales Rank
#746,973
Marketplace
United States 🇺🇸
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Description
A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results of the 2006 and 2008 campaigns.
A complete chronology details the evolution of modern campaign management
Illustrations throughout the text help bring topics to life
Clear concept maps clarify various targeting techniques
A bibliography of sources further the reader's study of political campaigning
