Improving Marketing Performance: Leading CMOs on Knowing Your Customer, Supporting Strategic Goals, and Embracing Competition (Inside the Minds)

Improving Marketing Performance provides an authoritative, insider's perspective on making the most of your marketing team by strategizing to meet changing requirements. Featuring CMOs representing some of the top companies in the nation, this book provides best practices for identifying and addressing performance issues with an emphasis on raising standards while overcoming budget constraints brought on by a down economy. As competition increases, the authors discuss the importance of strengthening existing relationships, expanding your customer base, and utilizing CRM to keep track of those customers. From creating measurable, repeatable results to building an intelligent, innovative team you can trust, these authors outline the steps every marketing leader needs to take to establish a top-tier marketing organization in his or her company. Highlighting how valuable the marketing department can be when used effectively, this book provides valuable insight for those looking to align marketing as a partner to the business by soliciting internal feedback and helping the organization stand out in the marketplace. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the leading marketing minds of today, as these insiders offer up their thoughts around the keys to bettering all-around performance and, therefore, your brand.

Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world's most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.

Chapters Include:

1. Dona Siebler Stohler, Chief Marketing and Business Development Officer, Ice Miller LLP
2. Patrick M. Scheen, Chief Marketing Officer, ACCENT Marketing Services LLC
3. Michael J. Broderick, Director, Marketing, Lake of the Torches Resort Casino
4. Andie Bogdan, Director, Planning, Marketing, and Public Relations, Henry Mayo Newhall Memorial Hospital
5. Vincent Bruno, Director, Marketing, Crestron Electronics
6. Christian Boehm, Former Vice President, Merchandising and Marketing, The Tom James Company
7. Keith Harris, Vice President, Marketing, Cox Industries Inc.
8. Dominic Engels, Vice President, Global Marketing, Paramount Farms
9. Kanwar Chadha, Founder, SiRF Technology Inc.
10. Piper Jameson, Senior Vice President and Chief Marketing Officer, Lincoln Educational Services
11. Klee Kleber, Vice President, Worldwide Marketing, Rackspace Hosting