Updating Your Company's Strategy: Leading CEOs on Reviewing and Analyzing the Current Strategy, Picking the Right Path, and Building a Foundation for Execution (Inside the Minds)

Updating Your Company's Strategy is an authoritative, insider's perspective on the key steps and tactics chief executives employ to review and revise their strategic plans to yield profitable results. Featuring CEOs representing some of the top companies in the nation, Updating Your Company's Strategy provides best practices for CEOs at all stages of strategy review. This book provides valuable insight for those needing to modify, refresh, and/or modernize a stagnant business plan by combining past successes with contemporary business methods in order to map out the future. From conducting a comprehensive review of the current strategy to identifying areas for updates to implementing new initiatives, these authors walk through how best to interpret the impetus for change and then leverage it to impact profitability. Highlighting the importance of enterprise agility in this rapidly changing business climate, the authors demonstrate how to respond quickly to fluctuating needs and customer feedback while overcoming budgetary and resource constraints. The different niches presented and the breadth of perspectives represented enable readers to get inside some of the top minds of today, as these insiders offer up their thoughts around the keys to effective strategy renovation, which begins with the secret to business success today: constant vigilance and consistent innovation.

Inside the Minds provides readers with proven business intelligence from C-Level executives (Chairman, CEO, CFO, CMO, Partner) from the world s most respected companies nationwide, rather than third-party accounts from unknown authors and analysts. Each chapter is comparable to an essay/thought leadership piece and is a future-oriented look at where an industry, profession or topic is headed and the most important issues for the future. Through an exhaustive selection process, each author was hand-picked by the Inside the Minds editorial board to author a chapter for this book.

Chapters include:

1. Raju Boligala, President and Chief Executive Officer, HerbThyme Farms Inc. - "Cultivating a Strategy"

2. Stanley T. Crooke, Chief Executive Officer, Isis Pharmaceuticals - "Creating a Research-Based Biotech Company"

3. Edward J. Fred, President and Chief Executive Officer, CPI Aero - "Plotting and Updating Strategies"

4. Maria Elena Girone, President and Chief Executive Officer, Puerto Rican Family Institute Inc. - "Milestones & Reflections: Development of a Latino Non-Profit Organization"

5. William Burrus, President, American Postal Workers Union, AFL-CIO - "Balancing Loyalty to the Past with Progression through Technology"

6. Nancy Duitch, Founder, Chief Executive Officer, and Director, Vertical Branding Inc. - "Strategies for Developing Successful Products and Marketing Campaigns"

7. Ken Ferry, President and Chief Executive Officer, iCAD Inc. - "Finding Room to Grow"

8. Robert M. Coard, President and Chief Executive Officer, Action for Boston Community Development Inc. (ABCD) - "Fulfilling the Mission of Your Organization"

9. Henry M. Harris Jr., CMC, President and Managing Director, FMI Corporation - "Business Trends in the Built Environment"

10. Jeff Davi, Commissioner, California Department of Real Estate - "Measuring and Evaluating Strategies for Success"

11. Glenn A. Fosdick, FACHE, President and Chief Executive Officer, The Nebraska Medical Center - "Capitalizing on Internal Strengths to Stay Ahead of the Pack"

12. John Marder, Managing Partner, Manning & Marder - "Leading the Leaders"