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Tutorial Marketing Engineering

AuthorGary L. Lilien, Arvind Rangaswamy
PublisherAddison Wesley Publishing Company
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Book Details

Author(s)Gary L. Lilien, Arvind Rangaswamy
PublisherAddison Wesley Publishing Company
ISBN / ASIN0321001958
ISBN-139780321001955
Sales Rank8,310,510
MarketplaceUnited States  🇺🇸

Description

This text aims to educate and train marketing engineers to translate concepts into context-specific operational approaches using analytical, quantitative and computer modelling techniques.

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