Tutorial Marketing Engineering
1.00
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Book Details
Author(s)
Gary L. Lilien, Arvind Rangaswamy
Publisher
Addison Wesley Publishing Company
ISBN / ASIN
0321001958
ISBN-13
9780321001955
Sales Rank
#8,310,510
Marketplace
United States 🇺🇸
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Description
This text aims to educate and train marketing engineers to translate concepts into context-specific operational approaches using analytical, quantitative and computer modelling techniques.
