Marketing Research: Methodological Foundations (with InfoTrac®)
240.95
USD
Book Details
Author(s)
Gilbert A. Churchill, Dawn Iacobucci
Publisher
South-Western College Pub
ISBN / ASIN
0324201605
ISBN-13
9780324201604
Sales Rank
#1,078,264
Marketplace
United States 🇺🇸
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.
