Creating The New E-Business Company: Innovative Strategies For Real-World Applications

E-Business abounds, but the secret to profits continues to elude many. Until now. E-biz expert Michael Gendron turns the tide as he explains that the emergence of technology demands a change in the way management views and thinks about business--not just in the way it employs business technologies. Gendron shows management how to use technologies to maximize their potential by thinking of their businesses in entirely new ways. There are myriad benefits to be gained from new technologies, but that's where typical management thinking stops. To have a true e-commerce mindset one must ask: What things must we do to earn these benefits? How must we rethink our businesses? What, in fact, are we trying to accomplish? CREATING THE NEW E-BUSINESS COMPANY: INNOVATIVE STRATEGIES FOR REAL-WORLD APPLICATIONS gives managers the tools to find the answers for their organizations. Powerful, practical, and insightful, it illustrates how a conversion to e-commerce thinking boosts bottom line benefits--in real time.