Buyer Behavior University of Oklahoma (ACP PURCHASING AND BUYER BEHAVIOR OU)

College Textbook. The organizational purchasing & consumer behavior topic found in this text equip students in marketing & supply chain management with a detailed understanding of various buyer behaviors. The book explores the many organizational, social, and marketing factors that influence the selection and use of products & services. Those seeking positions in industrial sales, channels & supply management, retailing, advertising & promotions, public relations, & international business will find the text an Interesting & Valuable Resource.