Advertising and Integrated Brand Promotion

Name: Advertising and Integrated Brand Promotion
Author: Thomas O’Guinn, Chris Allen, Richard J. Semenik,
ISBN: 9780324568622

Author Thomas O’Guinn, Chris Allen, Richard J. Semenik,

Publisher South-Western College Pub

Category Business & Economics

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Book Details

Author(s) Thomas O’Guinn, Chris Allen, Richard J. Semenik,

Publisher South-Western College Pub

ISBN / ASIN 0324568622

ISBN-13 9780324568622

Sales Rank #1,276,173

Category Business & Economics

Marketplace United States 🇺🇸

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Description

Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.

Advertising and Integrated Brand Promotion

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