Business Marketing Management: B2B
427.95
USD
Book Details
Author(s)
Michael D. Hutt, Thomas W. Speh
Publisher
Cengage Learning
ISBN / ASIN
032458167X
ISBN-13
9780324581676
Sales Rank
#923,138
Marketplace
United States 🇺🇸
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Description
Business Marketing is typically taught in four-year schools at both the undergraduate and graduate level. The course details the key differences between consumer goods and business-to-business marketing and most often includes case coverage. This course is typically found in the marketing department.
