Marketing
Book Details
Publisher
South-Western College Pub
ISBN / ASIN
0324591098
ISBN-13
9780324591095
Availability
Usually ships in 24 hours
Sales Rank
#1,197,865
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
With coverage of current marketing practices and exciting new features Lamb, Hair, McDaniel's MARKETING 10e will have you saying, "Now that's marketing." You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING 10e with its engaging presentation of concepts will bring forward how much the principles of marketing play a role in your day to day lives.
