Essentials of Marketing (Available Titles CengageNOW)
Book Details
Author(s)
Lamb, Charles W.
Publisher
South-Western College Pub
ISBN / ASIN
0324656203
ISBN-13
9780324656206
Availability
In Stock.
Sales Rank
#739,656
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
ESSENTIALS OF MARKETING "takes you there"--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety of learning styles.
