Consumer Psychology

It explores key theories within social, cognitive and developmental psychology to show how psychology can help explain consumption behaviours. These include:

• Memory
• Learning
• Perception
• Attention
• Emotions
• Decision making

Each chapter features an introduction, key terms and a summary as well as study questions or class exercises that encourage you to think critically about the subjects covered. Each topic is illustrated with real-life examples, including adverts and case studies, allowing you to relate the theory to everyday life.

Written in a clear and accessible style, this book is essential reading for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology or business studies.