Super Pumped: The Battle for Uber / Isaac, Mike

An Amazon Best Book of September 2019: Love it or hate it, Uber changed the way we use transportation in the U.S. and beyond. The story of this Silicon Valley start-up and its maverick founder Travis Kalanick is utterly riveting, and in Super Pumped author Mike Isaac gives readers an insider’s view of the stunning highs and catastrophic lows of what Isaac calls one of the first mobile unicorns. Through a combination of rapid-fire technological advances and hubris, Uber not only challenged an antiquated system, they delivered it a death blow that has had profound repercussions. The abhorrent behavior, cut-throat mentality, and frat-boy corporate culture within Uber may make you question how it became such a success, but this was also a power structure founded on remarkable creativity, innovation, and tenacity. Kalanick was a master of manipulation and deception during his reign at Uber, and it’s fascinating to see the machinations and greed that were ultimately his downfall. Once again, Uber is making headlines, and Super Pumped gives readers the jump on some of the backroom dealings that are now coming to light. A masterful work of investigative journalism perfect for readers who were captivated by Bad Blood, Mike Isaac’s book is a wild ride that you won’t want to miss. —Seira Wilson, Amazon Book Review
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