Campaigns & Elections: Rules, Reality, Strategy, Choice (2012 Election Update Edition)

A contemporary and comprehensive approach to campaigns and elections now updated through the 2012 elections.

The leading book in the market now updated through the 2012 elections makes a contemporary approach to campaigns and elections accessible and engaging. Based on the authors own courses, Campaigns & Elections uses a clear, consistent framework to help students understand the strategies and choices involved in American campaigns and elections. With coverage of elections at the presidential, congressional, state, and local levels, the book s analysis balances the perspectives of political scientists and campaign practitioners.