The New Managerial Economics
Book Details
Author(s)
William Boyes
Publisher
South-Western College Pub
ISBN / ASIN
039582835X
ISBN-13
9780395828359
Availability
Usually ships in 24 hours
Sales Rank
#2,229,631
Category
Business & Economics
Marketplace
United States 🇺🇸
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Description
Boyes introduces non-majors to the power of economics in business decision making. The text's intuitive approach clearly highlights how economics influences marketing, management, and other business-related decisions. In addition to traditional principles of price theory, Managerial Economics examines organizational behavior, strategic management, human resource management, and emerging issues such as game theory, TQM, and information economics.
