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MARKETING: CONCEPTS AND STRATEGIES

AuthorETC., SIMKIN, PRIDE, FERRELL' 'SALLY DIBB
PublisherHOUGHTON MIFFLIN (ACADEMIC)
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Book Details

Author(s)ETC., SIMKIN, PRIDE, FERRELL' 'SALLY DIBB
PublisherHOUGHTON MIFFLIN (ACADEMIC)
ISBN / ASIN0395962447
ISBN-139780395962442
Sales Rank7,791,695
MarketplaceUnited States  🇺🇸

Description

MARKETING: CONCEPTS AND STRATEGIES (4TH ED.)
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