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The Magazines Handbook (Media Practice)
Book Details
Author(s)Jenny McKay
PublisherRoutledge
ISBN / ASIN0415170354
ISBN-139780415170352
AvailabilityUsually ships in 24 hours
Sales Rank10,001,571
CategoryLanguage Arts & Disciplines
MarketplaceUnited States 🇺🇸
Description
The Magazines Handbook is a comprehensive introduction to the magazine industry. It traces the development of magazine publishing and explores the business of magazines and the role of the magazine journalist. Using examples from consumer magazines, trade journals, periodicals and specialist publications, Jenny McKay discusses the key jobs in the industry from sub-editor to fashion assistant and journalist through to publisher. Tom Ang, University of Westminster, Tim Holmes, Cardiff University, Anthony Richards, Lambeth College












