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Sales Force Management: Leadership, Innovation, Technology - 11th edition / Mark W. Johnston, Greg W. Marshall | |
Publisher: Routledge | |
Availability:Usually ships in 24 hours | |
Sales Rank: 353048 | |
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In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field. It’s a contemporary classic, fully updated for modern sales management practice.
Including the Churchill, Ford, and Walker approach, the new edition also features:
Further resources for instructors and students are available at www.routledge.com/cw/johnston-9780415534628 .