Print Culture (Directions in Cultural History)

With the advent of new digital communication technologies, the end of print culture once again appears to be as inevitable to some recent commentators as it did to Marshall McLuhan. And just as print culture has so often been linked with the rise of modern industrial society, so the alleged demise of print under the onslaught of new media is often also correlated with the demise of modernity. This book charts the elements involved in such claims-print, culture, technology, history-through a method that examines the iconography of materials, marks and processes of print, and in this sense acknowledges McLuhan's notion of the medium as the bearer of meaning.