Finding your niche: a handbook for entrepeneurs

Why do small businesses fail? Anyone can start a successful business - if they know how. Laurence J. Pino, in this ground breaking book, explains that entrepreneurial success depends on one crucial first step - finding your niche - and provides a clear plan of action for doing just that. - discover your strengths, talents and assets; - access the marketplace; - develop your ideas; - understand every aspect of your business operation; - build a profitable career.