Charisma: Seven Keys to Developing the Magnetism that Leads to Success

Call it what you want: charm, personality, or sex appeal. Fact is, wildly successful people seem to have a lot more than their fair share of it. Fortunately for the rest of us, Tony Alessandra, author of a dozen books and popular speaker on marketing tactics and business relationships, believes everyone has the ability to cultivate and take advantage of it. In Charisma: Seven Keys to Developing the Magnetism That Leads to Success, he teaches the basics with the aid of "quick quizzes" and demonstrates their uses with the help of inspiring examples. --Howard Rothman