Bottom-up Marketing (Plume) / Al Ries, Jack Trout

Book Cover Bottom-up Marketing (Plume)
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/ Al Ries, Jack Trout
Publisher: Plume
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Sales Rank: 1450855
ISBN-10: 0452264189
ISBN-13: 9780452264182


From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.
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