The Design of Everyday Things
Book Details
Author(s)
Donald A. Norman
Publisher
Basic Books
ISBN / ASIN
0465067107
ISBN-13
9780465067107
Availability
In Stock.
Sales Rank
#145,399
Category
Technology & Engineering
Marketplace
United States 🇺🇸
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Description
First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
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