Marketing Excellence: Winning Companies Reveal the Secrets of Their Success
Book Details
Author(s)Hugh Burkitt, John Zealley
PublisherJohn Wiley & Sons
ISBN / ASIN0470060271
ISBN-139780470060278
AvailabilityGewöhnlich versandfertig in 24 Stunden
Sales Rank2,547,269
MarketplaceGermany 🇩🇪
Description
Marketing Excellence Marketing, in both a strategic and tactical sense, is basic to a company's success and survival. Surprisingly, many firms are still struggling to identify what good marketing is. Marketing Excellence sheds light on exactly why some of today's most successful marketing campaigns have actually succeeded.
