Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders / Morgan, Adam
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| Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders / Morgan, Adam | |
| Publisher: Wiley | |
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| Sales Rank: 82921 | |
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EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded
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The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.
It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Now you can buy Books online in USA,UK, India and more than 100 countries.
*Terms and Conditions apply
Disclaimer: All product data on this page belongs to
.No guarantees are made as to accuracy of prices and information.
